Passenger's Choice Awards | the respected Airline Awards

Respect cannot be bought, but has to be earned through hard work, discipline and adherence to a firm set of principles. At Skytrax this is paramount to every facet of the air travel surveys we conduct- and has been so since 1999, when our Customer surveys began. Skytrax deliver total transparency of survey process, and conduct the only truly global, customer study.

Skytrax Awards operate on a not-for-profit basis, and the sole directive is for real customers to make their own, honest choices - underlining the established Skytrax brand as » the Passenger's Choice Awards. There are award companies that effectively sell awards to airlines, hotels etc - so much so that the core of their business is selling awards and entrance to associated award gala ceremonies. Skytrax cannot condone such techniques, that not only lack objectivity but are seen by airlines and customers alike as constituting pay-as-you-go awards!

Skytrax passenger surveys are not commissioned by a trade body or association in the airline industry, but remain 100 per cent independent. The very nature of an inside industry link would mean that such survey (and results) would lack any real integrity, clarity or independence.

If an airline customer survey is to have true credibility, it cannot have subscription paying member airlines, or be used to recruit new paying members! Whilst such a format might work for an internal membership study, it is insulting for travellers to be misled into thinking that it offers a truly independent survey, since it would lack integrity and clarity of operation.

It is the Skytrax track record and well-known obsession for guaranteeing total independence and transparency for every element of it's airline survey and awards process that has earned the World Airline Awards the reputation as the true and believable Passenger's Choice awards.

Edward Plaisted, Chairman of Skytrax said : "We operate every aspect of these Awards on a not-for-profit basis, and apply the most rigorous monitoring to every element of the survey process, guaranteeing that there is no outside influence or airline involvement in any area. The integrity and global reputation of Skytrax Passenger's Choice awards relies upon our proven ability to maintain total transparency across all areas of the survey and awards format."

Airline Winner Testimonials A-Z of Award Winners

Any enquiries should be directed to:

Mr Peter Miller - Marketing Director
SKYTRAX RESEARCH
E-mail: miller@airlinequality.com